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RWL has customers such as Aigle, Asics Ubiq, Marks & Spencer, Nike ACG and St John Knits, to name but a few. Furthermore, RWL wool growers want to know where the wool ends up and they want to have an understanding of, or know the customer.
This is precisely what RWL has achieved – we have brought many of these leading customers to Tasmania. Leading customers proud to be associated with Natural Tasmanian Wool have visited Tasmania over the first year, giving growers a much needed understanding where their wool goes, which retailers are selling their wool, and importantly what type of greasy wool the ultimate customer is demanding.
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Roberts Ltd., Tasmania’s foremost wool-broker, has taken a pro-active and customer oriented approach to marketing Tasmanian wool, which has resulted in the development of Roberts Wool Link (‘RWL’).
Traditionally, there has been too little communication within the industry between the wool grower through to the person who eventually wears the final product. The RWL concept changes that, by creating a demand-driven supply chain that aligns Tasmanian wool growers in a direct link with the end-user. The overall aim is to bring stability and growth to all partners participating in the supply chain.
The Merino Company (TMC) is working with RWL to develop the long term relationships with customers (retailers/retail brands). These relationships are the basis from which to deliver price stability and premiums to the woolgrower along with continuity of quality and supply to the retail customer.
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